Wisconsin Bureau of Consumer Protection

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is the state’s primary consumer protection agency.  The Bureau of Consumer Protection has broad authority to regulate unfair business practices, helping to protect millions of Wisconsin consumers every day.  We return $5-10 million to consumers each year and work with the state’s Department of Justice and district attorneys to prosecute serious law violators.  The Bureau handles around 150,000 new consumer complaints and inquiries annually and provides information on a wide range of consumer topics through the DATCP website and the state’s Consumer Information Hotline.  The Bureau administers the state’s weights and measures program and runs the Office of Privacy Protection to help consumers avoid or recover from identity theft.  We also administer Wisconsin’s hugely popular telemarketing “No Call” List, which currently has more than two million residential and cell phone numbers registered. 

Read or print fact sheets about consumer protection topics in English, Spanish, and Hmong from The Wisconsin DATCP.  Get helpful hints and answers to frequently asked questions.