We've all heard it before: "If it sounds too good to be true, it probably is." But the trick is figuring out when "good" becomes "too good." Investment fraud criminals make their living by making themselves and their schemes sound legitimate.
These criminals are masters of persuasion, tailoring their pitches to match the psychological profiles of their targets. They ask seemingly benign questions about things like your health, family, political views or hobbies, and then bombard you with a flurry of influence tactics after they know which buttons to push. This can leave even the savviest person in a haze.
But you can fight back against fraud by learning how to recognize these tactics and how to resist them. In Trick$ of the Trade: Outsmarting Investment Fraud—a documentary by the FINRA Investor Education Foundation and AARP—we uncover these persuasion tactics and explain the basic tools you can use to protect yourself. You can order a free copy of the DVD, which has been featured on PBS and recognized by Kiplinger's Best of Everything.